005 / Campaign Design / Social Media Design
Exploring Canada
Exploring Canada is a social media campaign built around playful Canadian travel moments, bold red visuals, simple line illustration, humorous copy, promotional items, and destination-inspired visuals.
- Brand
- Exploring Canada
- Role
- Graphic Designer
- Focus
- Social Media Campaign
- Style
- Bold / Playful / Canadian
- Assets
- Logo, campaign posts, banner, destination visuals, and souvenir designs.
- Direction
- A red-and-white campaign system using Canadian symbols, humour, travel scenery, and a beaver mascot.
Logo
A simple identity for the campaign
The logo sets up the Exploring Canada campaign with a clear travel-focused identity. It introduces the red-and-white system, the playful outdoor tone, and the visual direction used across the campaign graphics.
Social Media
A playful set of Canadian campaign posts
The social media designs use bold typography, strong red backgrounds, white line illustrations, and short humorous messages. Each post highlights a different Canadian moment, from lake weekends and fall colours to skating, camping, and local humour.
Places
Adding real travel inspiration to the campaign
The destination images support the travel side of the campaign. They show scenic Canadian places people can visit, helping the visual system feel more connected to tourism, outdoor experiences, and the feeling of exploring the country.
Souvenirs
Turning the campaign into promotional items
The souvenir designs extend the campaign beyond social media. They show how the Exploring Canada identity can work on promotional items, travel keepsakes, and branded merchandise while keeping the same red-and-white visual language.
Outcome
A consistent campaign system
The final campaign works as a connected set of social media designs, destination visuals, and promotional items. The work uses the same colour system, illustration style, typography, texture, and playful Canadian voice while giving each graphic its own message.
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